Zimbabwe Company Profile Design 2024

Bustop TV approached us (speMEDIA) for its Zimbabwe company profile design and website design in 2022.

Company Profile Design Harare Zimbabwe

We were faced with a task where we had to come up with a brand DNA for this project.

Brand DNA is simply defined as all the different components, tangible and intangible that are brought together to create a unique identity for a brand or business.

Bustop TV Zimbabwe Company Profile Design Considerations

In coming up with a unique brand DNA for Bustop TV we asked our design team a simple question: what makes the Bustop TV brand different from other video content creators?

We tried to ascertain how Bustop TV became the company they are today.

We know that most successful businesses are a realisation of an envisioned dream and a product of a great deal of passion and lots of hard work.

We looked at their early days and what were their qualities and values.

So we came up with a list of what differentiated Bustop TV from other local Zimbabwean video creation companies

Bustop TV was founded and run by young people
Youthful actors and or comedians
Very innovative team
Bustop TV had a class of touch of their own
Had a unique client list amongst them: the Reserve Bank of Zimbabwe, Nash Paints, JanJam, Gloria, SafAids, SEED-CO, Number 1 stores, etc
Bustop TV actually had a physical office manned by a full-time admin team in Greater Avenues Area in Harare.

They gave us 2 weeks to come up with a graphics design concept, layout, and the final print-ready PDF file and we got to the task.

Zimbabwe Company Profile Design: The Results

Bustop TV was a pleasure to work with as they provided us with most of the graphic design elements needed to design the company profile mainly: high-resolution photos, icons, and logos.

One major setback was that they did not have content for their company profile. So we assembled a team of 2 content creators to write content for the company profile.

Profile Design Elements

Design elements are visual representations of a brand or company. Therefore, they must be consistent across the company’s structure and everything produced in its name or brand.

We did our best to stick to this design principle in designing Bustop TV’s company profile. Another factor we considered was the tone of voice used.

We used a tone of voice that gave a tangible sense of how Bustop TV represents itself to its clients and video consumers.

Graphic Design Guidelines

On the company profile design guidelines we decided a font family set to use, images and colours, as well as how we were going to show the company logo amongst other visual features to be used in the company profile.

We used sharp shapes to represent their technical skills, intricate texts to represent their touch of class, and simple visuals to give a sense of openness and we made it clear that our graphic design elements weren’t a coincidence, but a way to tell their prospective clients something.

We tried our best to try to explain their own tale in an inspiring but genuine way which allowed us to weave a brand DNA giving a glimpse of Bustop TV’s past, at the same time making it easier for their prospective clients to understand their core values and passions that made them what they are today and what they will be tomorrow.

Download BustopTV Company Profile Here

Can you help me with getting a company profile design in Zimbabwe?

Yes, we can design your company profile today!

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FAQs – Zimbabwe Company Profile Design 2023: Bustop TV Case Study

What is brand DNA in the context of a company profile design?

Brand DNA refers to the collection of tangible and intangible elements that combine to create a unique identity for a brand or business. It encompasses the characteristics, values, and qualities that differentiate a brand from its competitors.

How did speMEDIA approach the Zimbabwe company profile design project for Bustop TV?

speMEDIA approached the project by understanding what sets Bustop TV apart from other video content creators in Zimbabwe. They analyzed the company’s history, values, and qualities to develop a unique brand DNA for the design.

What considerations were made during the company profile design process for Bustop TV?

The design team considered Bustop TV’s early days, qualities, and values to identify what makes them different from other local Zimbabwean video creation companies. This understanding guided the development of the company profile design.

How did speMEDIA overcome the challenge of lacking content for the Bustop TV company profile?

Despite the lack of content, speMEDIA assembled a team of content creators who wrote the necessary content for the company profile. This ensured that the profile accurately represented Bustop TV’s brand and conveyed its unique offerings.

What design elements were incorporated into the Bustop TV company profile?

The design elements were carefully selected to reflect Bustop TV’s brand identity consistently. This included the use of a specific font family, appropriate images and colours, and the strategic placement of the company logo. The tone of voice used in the profile also contributed to the overall brand representation.

How did speMEDIA ensure consistency and meaning in the graphic design elements?

speMEDIA followed graphic design guidelines that determined the font family, images, colours, and visual features to be used in the company profile. The design elements were purposefully chosen to represent Bustop TV’s technical skills, a touch of class, and openness, conveying a clear message to prospective clients.

What was the objective of the company profile design in terms of conveying Bustop TV's story and values?

The objective was to weave a brand DNA that gave a glimpse of Bustop TV’s past, present, and future. The company profile aimed to inspire prospective clients while genuinely reflecting the core values and passions that shaped Bustop TV into what they are today.

How long did the company profile design project for Bustop TV take?

The duration of the project is not specified in the case study. However, it mentions that speMEDIA had a timeline of two weeks to develop the graphics design concept, layout, and final print-ready PDF file.