CleanServ headquartered in Sandton, Johannesburg South Africa trusted us with their logo redesign as they were looking to create a smooth and memorable brand DNA for the cleaning services in South Africa.
- 1 Think logo redesign differently with speMEDIA
- 2 CleanServ logo redesign requirements
- 3 5 questions our designers asked when considering the logo redesign
- 4 The logo redesign and thought process
Think logo redesign differently with speMEDIA
At speMEDIA, we don’t have expensive picture frames hung on our walls with our core values inscribed on them, but instead, our graphic design team internalises and lives them through our accomplished design and development projects. This is one of the main reasons why CleanServ came to us for their logo redesign, to them this sounded like a design team that they wanted to work with.
CleanServ logo redesign requirements
- A logo that represented the company values
- A logo that conveyed important messages
- An up to date logo
- Modern design and trendy
5 questions our designers asked when considering the logo redesign
- Has the business changed or expanded?
- Did they have a new competition?
- Are they speaking to a new audience or prospective clients?
- Was their logo dated?
- Has CleanServ’s mission and brand values changed?
The logo redesign and thought process
Once the above questions were answered, we figured that CleanServ needed a logo refresh and we came up with more than one way to give their logo the required reboot so to say. A logo refresh is a less dramatic graphic design approach, more of a makeover working mainly with the design elements already in use. So this is what we did in freshening up their logo, our designers made small changes to what CleanServ already had:
- Updated logo colours
- Simplifying the logo look and feel
- We retained the 4 blue stars
- Modernised the logo typography
We can help you with getting your logo redesigned in Zimbabwe.
Why not give us a call on +263 776 260 360 or email us to discuss your logo redesign project whether you are in Harare or anywhere in Zimbabwe. Get a free no-obligation estimate or contact us to discuss your exact requirements.
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