Bustop TV approached us for the company profile design and website design in 2018. We were faced with a task where we had to come up with a brand DNA for this project. Brand DNA is simply defined as all the different components, tangible and intangible that are brought together to create a unique identity for a brand or business.
Bustop TV Company Profile Design Considerations
In coming up with a unique brand DNA for the Bustop TV we asked our design team a simple question: what makes the Bustop TV brand different from other video content creators? We tried to ascertain how Bustop TV became the company they are today? We know that most successful business es are a realisation of an envisioned dream and a product of a great deal of passion and lots of hard work.
We looked at their early days and what were their qualities and values.
So we came up with a list of what differentiated Bustop TV from other local Zimbabwean video creation companies
- Bustop TV was founded and run by young people
- Youthful actors and or comedians
- Very innovative team
- Bustop TV had a class of touch of their own
- Had a unique client’s list amongst them: the Reserve Bank of Zimbabwe, Nash Paints, JanJam, Gloria, SafAids, SEED-CO, Number 1 stores etc
- Bustop TV actually had a physical office manned by fulltime admin team in Greater Avenues Area in Harare.
They gave us 2 weeks to come up with a graphics design concept, layout and the final print ready and PDF file and we got to task.
Company Profile Design: The Results
Bustop TV was a pleasure to work with as they provided us with most of the graphic design elements needed to design the company profile mainly: high-resolution photos, icons, and logos. One major set back was that they did not have content for their company profile. So we assembled a team of 2 content creators to write content for the company profile.
Design elements are visual representations of a brand or company. Therefore, they must be consistent across the company’s structure and everything produced in its name or brand. We did our best to stick to this design principle is designing Bustop TV’s company profile. Another factor we considered was the tone of voice used. We used a tone of voice that gave a tangible sense of how Bustop TV represents itself to its clients and video consumers.
On the company profile design guidelines we decided a font family set to use, images and colours, as well as how we were going to show the company logo amongst other visual featured to be used in the company profile. We used sharp shapes to represent their technical skills, intricate texts to represent their touch of class, simple visuals to give a sense of openness and we made it clear that our graphic design elements weren’t a coincidence, but a way to tell their prospective clients something.
We tried our best to try to explain their own tale in an inspiring but genuine way which allowed us to weave a brand DNA giving a glimpse of Busttop TV’s past, at the same time making it easier for their prospective clients to understand their core values and passions that made them what they are today and what they will be tomorrow.
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